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Marketing & communications professional Shirner Dyson joins L&B
Lusty and Blundell Ltd, New Zealand’s leading distributor of top quality marine products and systems, has appointed marketing and communications professional Shirner Dyson as its new Marketing Executive.
With a number of years’ experience in brand and digital marketing management, and production of print media, Shirner Dyson is an expert in the technical, conceptual and content development of sales-driving collateral. She also has a proven ability to drive a re-brand project and create highly successful campaigns for special projects and new product or programme launches.
A keen admirer of the New Zealand marine industry and the prominent part it plays in many Kiwis lives, Shirner Dyson says she is really looking forward to working at Lusty and Blundell.
“I am passionate about digital management platforms and the way they can transform the communications between companies like L&B and their customers,” she says.
L&B CEO Mark Milburn says he was highly impressed with Shirner Dyson’s experience in the very latest contemporary marketing techniques, her excellent communication skills and high energy levels.
“We see Shirner taking a real leadership role in our digital communications, our business-to-business website and our in-field marketing programme, including supporting customer trade events with our Raymarine electronics caravan.”
Shirner Dyson will be based at Lusty and Blundell’s headquarters and showroom in Albany on Auckland’s North Shore.